22 August, 2017

The Big Data concept of Modern Marketing

By Prince Kapoor (Digital Marketing Manager and Recruiter)

The age of Big Data is finally here, holding promises for a better world with better understanding and services for the customers.

22 August, 2017

Event | Big Data Can… Series

Thursday 28 Semptemper - Tuesday 7 November

University of Kent

This autumn the Business and Local Government Data Research Centre (BLG) are running a free lecture series at the University of Kent.

22 August, 2017

Event | Big Data Can… Empower Society

Tuesday 7 November

Darwin Conference Suite, University of Kent

Extensive work is being carried out by researchers, local authorities, and private sector organisations to make better use of data to improve our day to day lives.

22 August, 2017

Event | Big Data Can… Evolve Business

Thursday 19 October

Dockyard Church, University of Kent

Big Data is mapping the road to future business success through improved marketing, risk forecasting, smoother and more streamlined processes and procedures; and increased product offerings.

22 August, 2017

Event | Big Data Can… Enhance the Environment

Thursday 28 September

Darwin Conference Suite, University of Kent

Big Data is playing a large part in the areas of green infrastructure; agriculture; waste management; renewable energy; amongst other topics, and much work is being done in these areas.

21 August, 2017

The generic approach to Digital Maturity

By Richard Skeggs, Senior Research Data Manager at BLGDRC

Digital maturity is a measure of how well companies can identify how their digital assets can help them. The digital assets not only include the data held by the company but also covers the technological assets and staff.

16 August, 2017

Apply now to access the Kent Integrated Dataset

The Business and Local Government Data Research Centre, and Kent County Council, are launching a call for researchers to submit an expression of interest to access the Kent Integrated Dataset (KID).

The Kent Integrated Dataset (KID) is a relatively mature exemplar of a population-level linked dataset.

14 August, 2017

Event | The Sixteenth International Symposium on Intelligent Data Analysis (IDA 2017)

26-28 October 2017

Venue: London, UK

Our Senior Data Development Manager, Richard Skeggs will be presenting his paper at the The Sixteenth International Symposium on Intelligent Data Analysis (IDA 2017)

3 August, 2017

Event | 1st International Conference on the Frontiers and Advances in Data Science (FADS)

23-25 October 2017

Venue: Xian, China

We are delighted that Professor Maria Fasli will chair the this Frontiers and Advances in Data Science (FADS) event. The call for papers is open now.

26 July, 2017

Machine Learning in the World of Big Data

By Richard Skeggs, Senior Research Data Manager at BLGDRC

The concept of machine learning is becoming ever more important not just in the world of computer science but also in business. The explosion of data has given this technology a new lease of life and an impetus that is becoming difficult to ignore.

30 June, 2017
Padlock on keyboard

What does ICO’s recent update mean for Big Data?

By Richard Skeggs, Senior Data Manager at BLGDRC

The ICO (Information Commissioners Office) has recently updated its guidance on big data. The document includes a look at the implications that big data, artificial intelligence and machine learning have for data protection.

29 June, 2017

ARCHIVED | The BLG Summer School in Data Analytics: Effective Tools and Techniques

10-14 July 2017

University of Essex, Colchester Campus

This summer, we are offering a week’s worth of training on effective data analytics tools and techniques, which can help organisations to tap into their data to make a real difference to their products and services, or to their internal processes.

27 June, 2017
Peter Barbrook-Johnson at a previous BLGDRC training event

Time to brush up those data analytics skills

Small businesses and local authorities have the opportunity to attend a discounted data analytics summer school with University experts.

The event “BLG Summer School in Data Analytics: Effective Tools and Techniques” takes place at the University of Essex from 10 to 14 July.

2 June, 2017

ARCHIVED | Event | EFiC Conference in Banking and Finance

Friday 7 and Saturday 8 July 2017

Venue: Essex Business School, Colchester Campus

We are delighted that some of our researchers are participating in this year's EFiC Conference in Banking and Finance being held at the Essex Business School.

9 May, 2017

Apply for a Marie Sklodowska-Curie Fellowship hosted by BLGDRC

*Application submissions for this Fellowship have now closed*. The Business and Local Government Data Research Centre is inviting postdoctoral researchers from the EU to apply for a Marie Sklodowska-Curie Fellowship to contribute to its Local Economic Growth research programme.

The Centre provides unique data services and a world-class facility that brings together the expertise of academic researchers, social scientists and data scientists to help organisations to solve real issues.

27 April, 2017
Computer with data on the screen

Does your organisation need help with data?

Experts from local universities will help businesses exploit their data thanks to funding available from innovation vouchers.

BLGDRC is inviting small business owners, public sector organisations and local government including councils to apply for a £2,000 Data Analytics Innovation Voucher (DAIV).

24 April, 2017

Archived | Event | Seminar Series | Statistics and Data Science in the Digital Age

5 May 2017

S2.15 (D’Arcy Thompson Room), University of East Anglia

School of Mathematics at UEA and the ESRC funded Business and Local Government Data Research Centre are delighted to introduce a new cross-faculty seminar series.

19 April, 2017

What’s the value of Artificial Synthetic Data?

By Richard Skeggs, Business Data Development Manager at BLGDRC

The MIT Laboratory for Information and Decision Systems has issued an interesting news release in which it advocates that artificial data can give the same results as real data without compromising privacy. Creating test data is nothing new, but actually making use of synthetic data is.

11 April, 2017

ARCHIVED | Webinar | The Alternative Finance Revolution

25 May 2017, 2pm to 3pm

In this webinar Professor Jerry Coakley, Professor at the Essex Business School and Deputy Director of the Business and Local Government Data Research Centre, will analyse the alternative finance phenomenon and argue that it marks the beginning of a revolution in the financing of small businesses in the UK.

11 April, 2017

ARCHIVED | Webinar | Using Python to Access and Manipulate Big Data

19 May 2017, 1.30pm to 2.30pm

In this webinar Dr. Kamaran Fathulla, Senior Lecturer at the University of Chichester Business School, will demonstrate the power and versatility of the Python programming language to access, manipulate, and visualise Twitter data.

11 April, 2017

ARCHIVED | Event | New Alternative Finance Funds for SMEs: A Breakfast Event

7 June 2017

Venue: University of Essex

The ESRC-funded Business and Local Government (BLG) Data Research Centre is organising a breakfast event to spread awareness of exciting new funding sources at a time when many successful SMEs are struggling to raise funds from traditional sources.

7 April, 2017

ARCHIVED | Event Series | Talk Big Data: Big Data, Big Questions

Autumn 2016

Essex Business School

BLGDRC, ADRN & HRBDT hosted a series of public talks throughout October and November 2016 to discuss the implications of big data and what it means for you and society.

7 April, 2017

ARCHIVED | Webinar | Survival Benefits of Statins: An overview of the Research

18 May 2017, 2pm to 3pm

In this webinar, Lisanne will discuss the research in detail, explaining the reasons for carrying out the study, how the research was conducted, as well as the findings and how these can be applied in “real-life” scenarios.

30 March, 2017

ARCHIVED | Event | Big Data Visualisation Tools and Techniques

26 May 2017

Venue: University of Essex

In this seminar, Dr Kamaran Fathulla, Senior Lecturer in Software Development at the University of Chichester Business School, will discuss various data visualisation techniques for big data processing, including using Python programming and its Panda data structure to access Twitter data.

24 March, 2017

ARCHIVED | Event | Essex Big Data and Analytics Summer School 2017

24 July - 4 August 2017

Venue: University of Essex

We are delighted that some of our researchers are participating in this year's Institute for Analytics and Data Science big data summer school at the University of Essex.

24 March, 2017

ARCHIVED | Event | EBS Data Dive 2017

22 June - 23 June 2017

Venue: The Forum, Southend Campus

This summer, the Business and Local Government Data Research Centre offers Essex Business School MSc students the opportunity to take part in a data dive competition.

23 March, 2017

Event | Annual Conference 2017

November 2017

Venue: To be confirmed

This year, BLGDRC is organising a two day Annual Conference, focusing on two of its research streams: local economic growth and geographic information systems (GIS).

22 March, 2017

As care providers can’t afford to accept council contracts BLGDRC considers how data analytics could help to address the challenge

By Jim Vine, Researcher at BLGDRC

On Monday 20 March the BBC reported on the rates of contract cancellations, bankruptcies and risks of insolvencies amongst care providers. This inability to provide effective care was also the subject of Monday night’s episode of BBC Panorama and is a growing concern across the UK.

23 February, 2017

ARCHIVED | Event | Chasing Impact | Using the Press and Social Media to Tackle the REF

14 March 2017

Essex Business School

This EBS Impact Academy interactive workshop poses using social media and the press as a way of demonstrating Research Impact within the Social Sciences.

16 February, 2017

ARCHIVED | Event | Seminar Series | Statistics and Data Science in the Digital Age

3 March 2017

ARTS 2.01, University of East Anglia

School of Mathematics at UEA and the ESRC funded Business and Local Government Data Research Centre are delighted to introduce a new cross-faculty seminar series.

3 February, 2017

ARCHIVED | SASNet Seminar | Mortality Estimation and Forecasting With Smoothing and Overdispersion

14 March 2017

Venue: Colchester Campus, University of Essex

The ESRC Business and Local Government Data Research Centre in conjunction with SASNet invites you to participate in a free training seminar on Mortality Estimation and Forecasting With Smoothing and Overdispersion.

2 February, 2017

A review of ‘Empowering the Public Sector: Delving into data analytics’

By Ben Foster, Business Analyst at Norwich City Council

Since joining Norwich City Council as a business analyst in November 2015, the momentum behind increased data analytics and the ‘smart councils’ agenda has become more evident. Over the previous 12 months I have attended various events, including Nesta’s ‘Datavores’ agenda, which looks at ways the councils can take advantage of the vast swathes of data they hold.

1 February, 2017

Beta blockers offer best chance of increased heart attack survival

The risk of death after a heart attack is lower than previously thought, and more widespread prescription of beta blockers could further improve survival rates, according to new research.

Researchers from the Business and Local Government Data Research Centre contributed to a study which calculated the chances of survival after acute myocardial infarction (AMI) in the general population aged 60 and over in the UK.

26 January, 2017

What opportunities can Big Data offer to applied economists?

By Professor Vania Sena, Director of BLGDRC

Recently I was pleased to be invited as a keynote speaker to the SGPE conference at Crieff Hydro, Crieff, Perthshire. The SGPE is a joint collaboration between eight Scottish Universities (Aberdeen, Dundee, Edinburgh, Glasgow, Heriot-Watt, St Andrews, Stirling and Strathclyde) to provide Masters training to students. The conference is centred on training for both MSc and PhD students and it is an exciting time to bring them altogether.

24 January, 2017

How can the analysis of existing data improve care experiences for our most vulnerable children?

By Beth Neil, Researcher at BLGDRC

In a recent article on The Conversation, Louise Mc Grath-Lone, a PhD candidate at UCL, published results from a study of children leaving the care system. With colleagues she analysed administrative data from the Department for Education and found that one-third of children re-entered care within five years of leaving it. The study examined the factors which influence the likelihood of a child re-entering the care system.

24 January, 2017

ARCHIVED | Webinar | An Introduction to Data Mining

9 March 2017, 2pm to 3pm

In this webinar Dr Beatriz De La Iglesia will provide attendees with an introductory understanding of data mining techniques, the process of knowledge discovery in databases and how business can benefit from such techniques.

20 January, 2017

ARCHIVED | Webinar | An Intermediary Understanding of SQL

22 February 2017, 2pm to 3pm

In this webinar, Richard Skeggs will provide attendees with an intermediary understanding of SQL (Structured Query Language), and will provide an understanding of how this can be used in “real-life” scenarios.

9 January, 2017

The History of Big Data (A very short version)

By Holly Shea, Project Office Administrator at BLGDRC

The assumption of many is that ‘Big Data’ is a fairly new concept. The connotations that surround the word ‘data’ often lead many of us, including myself, to assume that this a modern phenomenon. Growing up in a digital era, I believed that such information and data could not possibly exist without the software or technology to store and harness it.

5 January, 2017

ARCHIVED | SASNet Seminar | Complex Networks Approaches to Supply Chain Management

24 January 2017

Venue: Sir Alwyn Williams Building, Glasgow, G12 8QN

The Urban Big Data Centre in conjunction with SASNet invites you to participate in a free training seminar on Complex Networks Approaches to Supply Chain Management.

19 December, 2016
Facebook screen grab

The data disconnect between businesses and their consumers

By Professor Vania Sena, Director of BLGDRC

In September 2016 The Chartered Institute of Marketing published ‘Whose data is it anyway?’ a report into the use of data for marketing purposes. The most striking result to me was that 68% of consumers do not feel comfortable sharing data from their social media profile while 44% of marketers claim to collect data from social media. Also, just 8% of customers understand how and where organisations use their personal data.


22 August, 2017

The Big Data concept of Modern Marketing

By Prince Kapoor (Digital Marketing Manager and Recruiter)

The age of Big Data is finally here, holding promises for a better world with better understanding and services for the customers.

22 August, 2017

Event | Big Data Can… Series

Thursday 28 Semptemper - Tuesday 7 November

University of Kent

This autumn the Business and Local Government Data Research Centre (BLG) are running a free lecture series at the University of Kent.

22 August, 2017

Event | Big Data Can… Empower Society

Tuesday 7 November

Darwin Conference Suite, University of Kent

Extensive work is being carried out by researchers, local authorities, and private sector organisations to make better use of data to improve our day to day lives.

22 August, 2017

Event | Big Data Can… Evolve Business

Thursday 19 October

Dockyard Church, University of Kent

Big Data is mapping the road to future business success through improved marketing, risk forecasting, smoother and more streamlined processes and procedures; and increased product offerings.

22 August, 2017

Event | Big Data Can… Enhance the Environment

Thursday 28 September

Darwin Conference Suite, University of Kent

Big Data is playing a large part in the areas of green infrastructure; agriculture; waste management; renewable energy; amongst other topics, and much work is being done in these areas.

21 August, 2017

The generic approach to Digital Maturity

By Richard Skeggs, Senior Research Data Manager at BLGDRC

Digital maturity is a measure of how well companies can identify how their digital assets can help them. The digital assets not only include the data held by the company but also covers the technological assets and staff.

16 August, 2017

Apply now to access the Kent Integrated Dataset

The Business and Local Government Data Research Centre, and Kent County Council, are launching a call for researchers to submit an expression of interest to access the Kent Integrated Dataset (KID).

The Kent Integrated Dataset (KID) is a relatively mature exemplar of a population-level linked dataset.

14 August, 2017

Event | The Sixteenth International Symposium on Intelligent Data Analysis (IDA 2017)

26-28 October 2017

Venue: London, UK

Our Senior Data Development Manager, Richard Skeggs will be presenting his paper at the The Sixteenth International Symposium on Intelligent Data Analysis (IDA 2017)

3 August, 2017

Event | 1st International Conference on the Frontiers and Advances in Data Science (FADS)

23-25 October 2017

Venue: Xian, China

We are delighted that Professor Maria Fasli will chair the this Frontiers and Advances in Data Science (FADS) event. The call for papers is open now.

26 July, 2017

Machine Learning in the World of Big Data

By Richard Skeggs, Senior Research Data Manager at BLGDRC

The concept of machine learning is becoming ever more important not just in the world of computer science but also in business. The explosion of data has given this technology a new lease of life and an impetus that is becoming difficult to ignore.

30 June, 2017
Padlock on keyboard

What does ICO’s recent update mean for Big Data?

By Richard Skeggs, Senior Data Manager at BLGDRC

The ICO (Information Commissioners Office) has recently updated its guidance on big data. The document includes a look at the implications that big data, artificial intelligence and machine learning have for data protection.

29 June, 2017

ARCHIVED | The BLG Summer School in Data Analytics: Effective Tools and Techniques

10-14 July 2017

University of Essex, Colchester Campus

This summer, we are offering a week’s worth of training on effective data analytics tools and techniques, which can help organisations to tap into their data to make a real difference to their products and services, or to their internal processes.

27 June, 2017
Peter Barbrook-Johnson at a previous BLGDRC training event

Time to brush up those data analytics skills

Small businesses and local authorities have the opportunity to attend a discounted data analytics summer school with University experts.

The event “BLG Summer School in Data Analytics: Effective Tools and Techniques” takes place at the University of Essex from 10 to 14 July.

2 June, 2017

ARCHIVED | Event | EFiC Conference in Banking and Finance

Friday 7 and Saturday 8 July 2017

Venue: Essex Business School, Colchester Campus

We are delighted that some of our researchers are participating in this year's EFiC Conference in Banking and Finance being held at the Essex Business School.

9 May, 2017

Apply for a Marie Sklodowska-Curie Fellowship hosted by BLGDRC

*Application submissions for this Fellowship have now closed*. The Business and Local Government Data Research Centre is inviting postdoctoral researchers from the EU to apply for a Marie Sklodowska-Curie Fellowship to contribute to its Local Economic Growth research programme.

The Centre provides unique data services and a world-class facility that brings together the expertise of academic researchers, social scientists and data scientists to help organisations to solve real issues.

27 April, 2017
Computer with data on the screen

Does your organisation need help with data?

Experts from local universities will help businesses exploit their data thanks to funding available from innovation vouchers.

BLGDRC is inviting small business owners, public sector organisations and local government including councils to apply for a £2,000 Data Analytics Innovation Voucher (DAIV).

24 April, 2017

Archived | Event | Seminar Series | Statistics and Data Science in the Digital Age

5 May 2017

S2.15 (D’Arcy Thompson Room), University of East Anglia

School of Mathematics at UEA and the ESRC funded Business and Local Government Data Research Centre are delighted to introduce a new cross-faculty seminar series.

19 April, 2017

What’s the value of Artificial Synthetic Data?

By Richard Skeggs, Business Data Development Manager at BLGDRC

The MIT Laboratory for Information and Decision Systems has issued an interesting news release in which it advocates that artificial data can give the same results as real data without compromising privacy. Creating test data is nothing new, but actually making use of synthetic data is.

11 April, 2017

ARCHIVED | Webinar | The Alternative Finance Revolution

25 May 2017, 2pm to 3pm

In this webinar Professor Jerry Coakley, Professor at the Essex Business School and Deputy Director of the Business and Local Government Data Research Centre, will analyse the alternative finance phenomenon and argue that it marks the beginning of a revolution in the financing of small businesses in the UK.

11 April, 2017

ARCHIVED | Webinar | Using Python to Access and Manipulate Big Data

19 May 2017, 1.30pm to 2.30pm

In this webinar Dr. Kamaran Fathulla, Senior Lecturer at the University of Chichester Business School, will demonstrate the power and versatility of the Python programming language to access, manipulate, and visualise Twitter data.

11 April, 2017

ARCHIVED | Event | New Alternative Finance Funds for SMEs: A Breakfast Event

7 June 2017

Venue: University of Essex

The ESRC-funded Business and Local Government (BLG) Data Research Centre is organising a breakfast event to spread awareness of exciting new funding sources at a time when many successful SMEs are struggling to raise funds from traditional sources.

7 April, 2017

ARCHIVED | Event Series | Talk Big Data: Big Data, Big Questions

Autumn 2016

Essex Business School

BLGDRC, ADRN & HRBDT hosted a series of public talks throughout October and November 2016 to discuss the implications of big data and what it means for you and society.

7 April, 2017

ARCHIVED | Webinar | Survival Benefits of Statins: An overview of the Research

18 May 2017, 2pm to 3pm

In this webinar, Lisanne will discuss the research in detail, explaining the reasons for carrying out the study, how the research was conducted, as well as the findings and how these can be applied in “real-life” scenarios.

30 March, 2017

ARCHIVED | Event | Big Data Visualisation Tools and Techniques

26 May 2017

Venue: University of Essex

In this seminar, Dr Kamaran Fathulla, Senior Lecturer in Software Development at the University of Chichester Business School, will discuss various data visualisation techniques for big data processing, including using Python programming and its Panda data structure to access Twitter data.

24 March, 2017

ARCHIVED | Event | Essex Big Data and Analytics Summer School 2017

24 July - 4 August 2017

Venue: University of Essex

We are delighted that some of our researchers are participating in this year's Institute for Analytics and Data Science big data summer school at the University of Essex.

24 March, 2017

ARCHIVED | Event | EBS Data Dive 2017

22 June - 23 June 2017

Venue: The Forum, Southend Campus

This summer, the Business and Local Government Data Research Centre offers Essex Business School MSc students the opportunity to take part in a data dive competition.

23 March, 2017

Event | Annual Conference 2017

November 2017

Venue: To be confirmed

This year, BLGDRC is organising a two day Annual Conference, focusing on two of its research streams: local economic growth and geographic information systems (GIS).

22 March, 2017

As care providers can’t afford to accept council contracts BLGDRC considers how data analytics could help to address the challenge

By Jim Vine, Researcher at BLGDRC

On Monday 20 March the BBC reported on the rates of contract cancellations, bankruptcies and risks of insolvencies amongst care providers. This inability to provide effective care was also the subject of Monday night’s episode of BBC Panorama and is a growing concern across the UK.

23 February, 2017

ARCHIVED | Event | Chasing Impact | Using the Press and Social Media to Tackle the REF

14 March 2017

Essex Business School

This EBS Impact Academy interactive workshop poses using social media and the press as a way of demonstrating Research Impact within the Social Sciences.

16 February, 2017

ARCHIVED | Event | Seminar Series | Statistics and Data Science in the Digital Age

3 March 2017

ARTS 2.01, University of East Anglia

School of Mathematics at UEA and the ESRC funded Business and Local Government Data Research Centre are delighted to introduce a new cross-faculty seminar series.

3 February, 2017

ARCHIVED | SASNet Seminar | Mortality Estimation and Forecasting With Smoothing and Overdispersion

14 March 2017

Venue: Colchester Campus, University of Essex

The ESRC Business and Local Government Data Research Centre in conjunction with SASNet invites you to participate in a free training seminar on Mortality Estimation and Forecasting With Smoothing and Overdispersion.

2 February, 2017

A review of ‘Empowering the Public Sector: Delving into data analytics’

By Ben Foster, Business Analyst at Norwich City Council

Since joining Norwich City Council as a business analyst in November 2015, the momentum behind increased data analytics and the ‘smart councils’ agenda has become more evident. Over the previous 12 months I have attended various events, including Nesta’s ‘Datavores’ agenda, which looks at ways the councils can take advantage of the vast swathes of data they hold.

1 February, 2017

Beta blockers offer best chance of increased heart attack survival

The risk of death after a heart attack is lower than previously thought, and more widespread prescription of beta blockers could further improve survival rates, according to new research.

Researchers from the Business and Local Government Data Research Centre contributed to a study which calculated the chances of survival after acute myocardial infarction (AMI) in the general population aged 60 and over in the UK.

26 January, 2017

What opportunities can Big Data offer to applied economists?

By Professor Vania Sena, Director of BLGDRC

Recently I was pleased to be invited as a keynote speaker to the SGPE conference at Crieff Hydro, Crieff, Perthshire. The SGPE is a joint collaboration between eight Scottish Universities (Aberdeen, Dundee, Edinburgh, Glasgow, Heriot-Watt, St Andrews, Stirling and Strathclyde) to provide Masters training to students. The conference is centred on training for both MSc and PhD students and it is an exciting time to bring them altogether.

24 January, 2017

How can the analysis of existing data improve care experiences for our most vulnerable children?

By Beth Neil, Researcher at BLGDRC

In a recent article on The Conversation, Louise Mc Grath-Lone, a PhD candidate at UCL, published results from a study of children leaving the care system. With colleagues she analysed administrative data from the Department for Education and found that one-third of children re-entered care within five years of leaving it. The study examined the factors which influence the likelihood of a child re-entering the care system.

24 January, 2017

ARCHIVED | Webinar | An Introduction to Data Mining

9 March 2017, 2pm to 3pm

In this webinar Dr Beatriz De La Iglesia will provide attendees with an introductory understanding of data mining techniques, the process of knowledge discovery in databases and how business can benefit from such techniques.

20 January, 2017

ARCHIVED | Webinar | An Intermediary Understanding of SQL

22 February 2017, 2pm to 3pm

In this webinar, Richard Skeggs will provide attendees with an intermediary understanding of SQL (Structured Query Language), and will provide an understanding of how this can be used in “real-life” scenarios.

9 January, 2017

The History of Big Data (A very short version)

By Holly Shea, Project Office Administrator at BLGDRC

The assumption of many is that ‘Big Data’ is a fairly new concept. The connotations that surround the word ‘data’ often lead many of us, including myself, to assume that this a modern phenomenon. Growing up in a digital era, I believed that such information and data could not possibly exist without the software or technology to store and harness it.

5 January, 2017

ARCHIVED | SASNet Seminar | Complex Networks Approaches to Supply Chain Management

24 January 2017

Venue: Sir Alwyn Williams Building, Glasgow, G12 8QN

The Urban Big Data Centre in conjunction with SASNet invites you to participate in a free training seminar on Complex Networks Approaches to Supply Chain Management.

19 December, 2016
Facebook screen grab

The data disconnect between businesses and their consumers

By Professor Vania Sena, Director of BLGDRC

In September 2016 The Chartered Institute of Marketing published ‘Whose data is it anyway?’ a report into the use of data for marketing purposes. The most striking result to me was that 68% of consumers do not feel comfortable sharing data from their social media profile while 44% of marketers claim to collect data from social media. Also, just 8% of customers understand how and where organisations use their personal data.